Maybe a naked singing cowboy does. At least that’s what the folks in the ExOfficio booth at the 2008 Outdoor Retailers Winter Market in Salt Lake City, Utah were thinking.

The singsong words of this master of the art of nudity and lyric included “I like chicks and beer” and something of a jingle which included the company name that I can’t recall. What happens when you mix WWF style singing cowboys, crampons, merino wool apparel and a few thousand retailers out to make purchases for the coming fall and winter window displays? The singing stud was gets a lot of attention.

 ExOfficio has a full line of outdoor and travel clothing. You can visit them here. http://www.exofficio.com/